Alienware was originally established to tap a niche in the high performance gaming market, which back then was not on the radar of the major PC manufacturers such as Dell. Since high-end hardware was not widely distributed, the company's founders formed an OEM which sold personal computers with the highest performing hardware and settings according to benchmarks.
The company products are also differentiated by their science-fiction based designs.
Starting 2002, Dell considered buying Alienware, but did not take any action until March 22, 2006, when it agreed to purchase the company.
Starting 2002, Dell considered buying Alienware, but did not take any action until March 22, 2006, when it agreed to purchase the company.
The new subsidiary maintained its autonomy in terms of design and marketing. However, Alienware's access to Dell's supply chain, purchasing power, and economies of scale would lower its operating costs.
Initially, Dell maintained its competing XPS line of gaming PCs, often selling computers with the same specifications. The XPS line may have hurt Alienware's market share within its high-end market segment. Due to corporate restructuring in the spring of 2008, the XPS brand was scaled down.
Product development of gaming PCs was consolidated with Dell's gaming division, with Alienware becoming Dell's premier gaming brand. On June 2, 2009, The M17x was introduced as the First Alienware/Dell branded system.
Alienware now represents the premium performance space in Dell’s consumer family of products. This launch also expands Alienware’s global reach from six to 45 countries.
On March 25, 2009, Alienware stated that it was considering closing its manufacturing bases in Athlone, County Westmeath, Ireland, and in Miami, Florida.
18 Inch
M18x - Introduced in 2011, it is considered a replacement for the original M17x design, but with a bigger chassis and screen up to 18 inches, and special keyboard macros. It features Dual-GPU Support, and up to 32GB of RAM.
17 Inch
M17x (Discontinued) - Introduced in 2009, it is the first laptop released by Alienware after the company was bought by Dell. The name and some of the design is based on the Alienware 17 inch laptop, the Alienware M17.
M17x-R2 (Discontinued) - 2010 Revision of the M17x, adding support for Intel i5 and i7 processors.
M17x-R3 - 2011 Revision of the M17x, changes from aluminium chassis to a simplified plastic design, 3D Ready through a 120 Hz screen. Removes Dual-GPU capability.
15 Inch
M15x (Discontinued) - Introduced in 2009
M15x-R2 (Discontinued) - 2010 Revision of the M15x, adding support for Intel i5 and i7 processors.
14 Inch
M14x - Introduced in 2011 as a replacement for the M15x, with single GPU.
11 Inch
M11x - First introduced in 2010, it is the smallest size gaming laptop from Alienware.
On March 25, 2009, Alienware stated that it was considering closing its manufacturing bases in Athlone, County Westmeath, Ireland, and in Miami, Florida.
18 Inch
M18x - Introduced in 2011, it is considered a replacement for the original M17x design, but with a bigger chassis and screen up to 18 inches, and special keyboard macros. It features Dual-GPU Support, and up to 32GB of RAM.
17 Inch
M17x (Discontinued) - Introduced in 2009, it is the first laptop released by Alienware after the company was bought by Dell. The name and some of the design is based on the Alienware 17 inch laptop, the Alienware M17.
M17x-R2 (Discontinued) - 2010 Revision of the M17x, adding support for Intel i5 and i7 processors.
M17x-R3 - 2011 Revision of the M17x, changes from aluminium chassis to a simplified plastic design, 3D Ready through a 120 Hz screen. Removes Dual-GPU capability.
15 Inch
M15x (Discontinued) - Introduced in 2009
M15x-R2 (Discontinued) - 2010 Revision of the M15x, adding support for Intel i5 and i7 processors.
14 Inch
M14x - Introduced in 2011 as a replacement for the M15x, with single GPU.
11 Inch
M11x - First introduced in 2010, it is the smallest size gaming laptop from Alienware.
No comments:
Post a Comment